New Euro-Cult Blu-Ray/DVD Label

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This news came as something of a surprise.  The ‘grey market’ company Midnight Video appear to have gone legit and have started up a label called Midnight Legacy that will specialise in releasing uncensored Euro-Cult films in limited editions on Blu-Ray and DVD.  They have announced their first release: Alien 2: On Earth (aka Alien 2 sulla Terra, Ciro Ippolito, 1980).  As can be determined from the title, this is an unofficial sequel to Ridley Scott’s Alien (1979) and is one of a number of Italian takes on the Alien film series, other examples being Luigi Cozzi’s entertaining Contamination (1980) and Bruno Mattei’s Shocking Dark (1990.  Initially, Midnight Legacy announced that they would be releasing 30,000 copies.  Whilst their optimism is very much welcomed, shifting 30,000 units of an obscure cult film on a relatively new home video format is a little unrealistic.  From some of the interviews I have done with DVD labels for my PhD, sales over 500 in this current environment would be a success.  Though obscure, the choice of film might help peak curiosity with the upcoming Ridley Scott Alien prequel being given some media attention.  From their mission statement and the apparent attention to detail they are awarding this title I wish Midnight Legacy every success and look forward to giving this disc a spin when it comes out.

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