Blu-Ray in the UK

It seems to me that Blu-Ray is certainly being pushed harder in the UK than HD-DVD despite the strong sales of the Xbox 360 HD-DVD add-on over ther Christmas period. A recent press release suggests the dominance of the Blu-Ray format in terms of its studio support and technical abilities but, unsurprisingly, is chocked full of hyperbole.

Some will see this as a significant matter in terms of the HD format war but I believe that it is no more than a piece of advertising and Blu-Ray is a long way from being the standard HD format in the UK. I am starting to think that the two formats could possibly co-exist for the immediate future before anything really happens.

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